12Cashflow Blog

How to Attract New Prospects and Client In the Accounting, Bookeeping, and COA Tax Market

The accounting, bookeeping, and COA tax market is a highly competitive one.


So, how do you attract new prospects and clients? Here are some tips:


Spread the word via word-of-mouth. Ask your satisfied clients if they know anyone else who might need your services.

Offer referral incentives for employees. This will not only help you attract new clients, but it will also motivate your employees to generate leads.

Run seminars and webinars on topics related to your business. This is a great way to attract new prospects and show them what you know.

Make sure your physical office is visible and accessible. If potential clients can’t find you, they can’t do business with you.

Have strategic conversations with potential clients. Hangouts are a great way to get to know someone without putting them on the spot. 

PPC (Pay Per Click) advertising can be very effective in increasing your visibility online. Google Ads is a great platform to use for this purpose. 

Author an eBook on a topic related to your business. This is a great way to show off your expertise and attract new readers. 

Create and nurture an email marketing list. This will allow you to stay in touch with potential customers and keep them updated on your latest offerings. 

Targeted LinkedIn ads can be a great way to reach out to potential customers who might be interested in your products or services.

Being active, interested, and interesting on LinkedIn is a great way to build relationships with potential clients.  
Ask for LinkedIn testimonials from satisfied customers. These can be very persuasive for others who are considering doing business with you. 

These are just a few of the many ways you can attract new prospects and clients in the accounting, bookeeping, and COA tax market. By being creative and using all of the tools at your disposal, you can set yourself apart from the competition and win over new business.